Backers include thetime, an investment company owned by Ilan Shiloah, chairman of McCann Erickson Israel and Nir Tarlovsky, Tzvika Barinboim, management consulting company TASC, Don Perrin (one of Zipcar’s earliest investors) and Yossi Sandler, an early investor in Yedda (which was acquired by AOL).
Tawkon has mobile apps for Android phones, BlackBerry handsets and the iOS platform. The company was famously rejected by Apple.
Tawkon’s app warns users when radiation levels are too high and provides advice on how to counter potential negative effects.
“We would never tell people to stop using their cell phones,” Gil Friedlander, co-founder and CEO of Tawkon says on the company’s website. “But when you drive a car, you put on your safety belt. When you are trying to get to a healthy weight to prevent illnesses like heart disease, you count calories.”