Following a successful franchising out to the UK, the Israeli company, Spicy Way, is now set on taking the German market by storm.
While it may sound absurd that an Israeli company would sell tea to the English, that’s exactly what Avi Zithershpieler, founder and owner of Spicy Way, did to great acclaim.
The company has now invested about $260,000 in its first German store in the city of Dusseldorf. Germany’s Kaufhof department store chain plans to open another 26 stores in the food court areas throughout its chain.
Spicy Way is known for its organic herbs and spices that are grown in Bethlehem of the Galilee.
The store in Dusseldorf will offer blended spices and herbs, nuts, tahini and cheeses.
If Zithershpieler has his way, 2012 will prove to be a year of expansion. Zithershpieler has his eye on opening stores in the US and Argentina as well.
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