Israel’s Laline launches 2nd US shop

Laline, Israel’s international bath and body care boutique, is opening its second US store in San Francisco, just three months after the grand opening of its first US location in Pier 39. Laline USA VP Oren Cohen said, “We at …

Laline, Israel’s international bath and body care boutique, is opening its second US store in San Francisco, just three months after the grand opening of its first US location in Pier 39.

Laline USA VP Oren Cohen said, “We at Laline are excited to expand in the San Francisco area, and following a great start with our Pier 39 store, we carefully chose our next location on Chestnut Street. This location sets a perfect shopping environment for our bright, shabby-chic, luxurious boutique.”

Laline US stores are part of its global strategy of international expansion of the brand that was founded in 1999 by two Israeli female entrepreneurs, who happen to be cousins.

In the past four years, Laline has grown rapidly to a chain of more than 60 stores with new stores set to open in the Caribbean, England and Japan by the end of the year. Laline USA plans to open four more stores in the San Francisco-Bay Area by the end of 2011.

Laline offers a variety of pampering bath, bodycare, home accessories and hand-made soaps, massage bars and scrubs, crafted with natural ingredients, Dead Sea salts and essential oils sourced in France. Products target women, men, young girls and babies.