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Israeli Midas touch: Dotomi gets $295m.
Posted By Viva Sarah Press On August 4, 2011 @ 6:20 am In | No Comments
Dotomi specializes in the creation and distribution of display ad units that are personalized in accordance with user data and impression data.
“We’ve always talked about moving ValueClick from direct response more into branding and video and mobile, and at the very high end of the funnel is the dynamic messaging component that Dotomi has done very well,” said Zarley. He told Direct Marketing News it would have taken ValueClick years to develop the dynamic display capabilities in-house and scale them to level of Dotomi.
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