Duracell teams with Powermat

Procter & Gamble recently announced a joint venture with Israel’s Powermat, aimed at advancing wireless charging technology. The new undertaking will be called Duracell Powermat and its aim is to globalize portable power. Duracell will also invest in Powermat.Powermat technology …

Procter & Gamble recently announced a joint venture with Israel’s Powermat, aimed at advancing wireless charging technology.

The new undertaking will be called Duracell Powermat and its aim is to globalize portable power. Duracell will also invest in Powermat.

Powermat technology allows electronic devices like smart phones, MP3 players and gaming devices to be charged wirelessly.

http://www.youtube.com/watch?v=wtM1d–C7LU

Financial details of the deal were not released. But it was reported that Procter & Gamble received a 55 percent stake in the joint venture, expected to begin operations early next year.

The companies believe that Powermat’s breakthrough technology added to P&G’s strong consumer understanding, brand-building and go-to- market capabilities, will make the new undertaking a top wireless power solution.

Earlier this year, Powermat signed a deal with General Motors to charge digital gadgets while driving.

 

 

About Viva Sarah Press

Viva Sarah Press is an associate editor and writer at ISRAEL21c. She has extensive experience in reporting/editing in the print, online and broadcast fields. She has jumped out of a plane, ducked rockets and been attacked by a baboon all in the name of a good story. Her work has been published by international media outlets including Israel Television, CNN, Reuters, The Jerusalem Post and Time Out.