The American chain Cinnabon
is making aliya.
The famous hot-out-of-the-oven cinnamon rolls will go on sale in Tel Aviv at the end of the month.
It’s no secret that Israelis love their pastries. And Ronen Sorinov, one of the owners of ROK Investments that is bringing the Cinnabon franchise to Israel, is banking on that adoration.
Where some American chains have done well in Israel, others like Starbucks and Dunkin’ Donuts have failed. Will this aromatic cinnamon pastry succeed?
“I am certain that Cinnabon will be a great success here. Israelis will fall in love with it,” he told Hebrew media.
Cinnabon was launched in 1985 in Seattle. Today there are some 8,000 Cinnabon bakeries in 33 countries.
In the Middle East, Cinnabon is already found in Bahrain, Jordan, Saudi Arabia, Kuwait and Lebanon.
The first Cinnabon bakery to open in Israel will be a kosher branch on Ibn Gvirol Road, one of Tel Aviv’s main thoroughfares. According to reports, Cinnabon-Israel will open another 10 branches within two years.
On the menu: the original cinnamon roll, chocolate and caramel rolls. Prices are estimated to range from $4.60-$5.20.