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Can you smell white?

Posted By Viva Sarah Press On January 15, 2013 @ 8:19 am In | No Comments

Ever wonder what the color white smells like? An Israeli research team has discovered that you can smell a white odor.

Just like the color white is a mixture of light waves of different wavelengths and the hum we call white noise is made of a combination of assorted sound frequencies, Weizmann Institute researchers found that a mix of smells produces a white odor.

A research team in the Neurobiology Department began with 86 different pure scents (each made of a single type of odor molecule) spanning the entire “smell map,” diluted them to obtain similar intensities and then created blends. Each blend contained a different mixture of odors from various parts of the smell map. These blends were then presented in pairs to volunteers, who were asked to compare the two scent-blends.

The team discovered that the more odors that were blended together in the paired mixtures, the more the subjects tended to rate them as similar – even though the two shared no common components. Blends that each contained 30 different odors or more were thought to be almost identical.

The researchers then created a number of such odor blends, giving them a nonsense name: Laurax. Once the subjects were exposed to one of the Laurax mixes and became accustomed to the smell, they were exposed to new blends – mixtures they had not previously smelled. They also called some of these new blends “Laurax,” but only if those contained 30 or more odors and these encompassed the range of possible smells. In contrast, mixtures made of 20 scents or fewer were not referred to as Laurax. In other words, Laurax was a white smell. In a follow-up experiment, volunteers described it as being neutral – not pleasant, but not unpleasant.

“On the one hand,” explained Prof. Noam Sobel, in charge of the research team, “The findings expand the concept of ‘white’ beyond the familiar sight and sound. On the other, they touch on the most basic principles underlying our sense of smell, and these raise some issues with the conventional wisdom on the subject.”

The most widely accepted view, for instance, describes the sense of smell as a sort of machine that detects odor molecules. But the Weizmann study implies that our smell systems perceive whole scents, rather than the individual odors they comprise.

Their research findings appeared in the Proceedings of the National Academy of Sciences (PNAS). Photo by Shutterstock.

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