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Bollywood scouts Israeli locations
Posted By Viva Sarah Press On July 11, 2011 @ 12:00 am In | No Comments
The Indian delegation was brought to Israel under the auspices of Project Interchange/AJC (American Jewish Committee), in cooperation with AIJAC.
“Project Interchange is proud to host this first-ever visit to Israel by Indian film industry leaders,” said Sam Witkin, Project Interchange Executive Director. “This is part of a broad initiative by Project Interchange and AJC to deepen bilateral ties between Israel and India.”
Bollywood is estimated to gross some $20.4 billion annually, according PricewaterhouseCoopers.
“I am eagerly looking forward to meeting the filmmakers and creative talent from Israel,” said filmmaker Abhishek Sharma. “This is a golden opportunity for the artists of the two countries to explore areas and themes of common interest and take the relationship between our two industries to the next level. With a country that is so rich in talent and culture, our Israeli counterparts can surely enrich and contribute to the colorful film industry of India.”
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