The two have visited Israel before, most recently two months ago with Moore’s daughter Scout from her previous marriage to Bruce Willis and also in 2007 with Madonna.
Yesterday, they made an appearance at the Bezeq Expo in Tel Aviv, where Kutcher delivered a talk on new media. They will reportedly be renewing their wedding vows during their stay, after five years of marriage.
In his talk at the expo, Kutcher provided tips on how to use new forms of communication and networking to market Israel. “The first thing you need to decide is who do you want to influence and what do you want to say to them,” he told the audience.
Kutcher said that Israel should decide which groups to target by “being honest with them and having open, candid conversations about what Israel is and who it is, because the people here are amazing – the young people here are amazing. The entrepreneurs here are incredible.”
He added that Israel needs to showcase its “smart, intelligent, bright, caring people who are looking for solutions in the world.”
The annual Bezeq Expo, one of the major events in the Israeli communications industry, highlights a wide range of Israeli innovations. This year’s theme was Communications in a Multidimensional World.
Bezeq and the Tel Aviv Kabbala Center are hosting Kutcher and Moore during their stay.
Kutcher and Moore have long been involved in Kabbala, after being introduced to it by their friend Madonna. In 2005 the two were married in a private ceremony officiated by a rabbi from the Kabbala Center in Los Angeles.
While in Israel, the Kutcher and Moore visited the Western Wall and on Sunday they did some traveling in the north with Rabbi Yehuda Berg, the director of the Kabbala Center.
Kutcher is a major investor in Internet properties, and the owner of a successful multiplatform media company called Katalyst. He’s also the third-most-popular member of Twitter, with 5,909,523 followers, which is the main reason he was invited to speak at the Bezeq Expo, which is marking the one year anniversary of its Next Generation Network (NGN) technology.
On Sunday, Kutcher wrote on his Twitter account: “Sharing Love & Light while in Israel. Asking 4 the energy 2 forge bonds with our similarities & find compromise in our differences.”