SodaStream’s Super Bowl ad gets banned – goes viral

Israeli carbonated drink maker’s ambassador Scarlett Johansson leaves Oxfam due to a ‘fundamental difference of opinion.’




Christian Nazarenes launch tourism campaign

The birthplace of Jesus is usually a quick stop on Christian tourist itineraries. A new group is hoping to make it much more.




NBCUniversal gets ready to ‘Dig’ Jerusalem

Keshet Broadcasting is producing action-adventure drama series in Israel for broadcast in America.




My Israman men

Husband and son place fifth in their category in one of the most grueling Ironman triathlons in the world, held in surprisingly chilly Eilat.




Jerusalemites bare their underwear on No Pants Day

Madcap ‘No Pants Subway Ride’ is staged around the world every January, and Jerusalem hopped onboard.




What to do at Tu B’Shvat in Israel

This mom will join her kids for a traditional tree-planting to celebrate the Jewish holiday marking the first appearance of almond buds.




The dream chip for a loud city

A Tel Avivian welcomes the promise of Silentium, an Israeli solution to the noisy hum of motors and machines – and maybe snoring, she hopes.




BuzzFeed cites 13 ways Israel inspired in 2013

From celebrating a presidential birthday to humanitarian aid in the Philippines, a charity world record to a billion dollar high-tech deal.




Vegan pizza, please hold the cheese

Domino’s Pizza franchise in Israel debuts the first non-dairy pizza on its menu.




Hiking the Israel Trail in the Himalayas

Israeli Embassy in Nepal initiates three-kilometer walkway for hikers on the Himalaya Mountains.