published an article about an Israeli website they dubbed “Dr. Google.” The site is called Treato; its goal is to aggregate health and medical information, in particular on drug side effects, in a single place rather than forcing sufferers to wade through thousands of hits on Google, many of which are either irrelevant, unverified, or thinly veiled ads for the drug manufacturers themselves. I had a chance to speak with the Treato guys last November for an article on Israel21c and their aim, as Elvis Costello might croon, is indeed true. The site, which is backed by the former CEO of Israeli powerhouse Commtouch and some $9 million in venture capital, covers some 13,000 conditions and 11,000 medications. There are 800 million patient discussions indexed, coming from 23 million patients. Treato then analyzes and prioritizes all that data, so you don’t have to. When I was writing the article, I decided to give Treato the personal touch. I’ve suffered from insomnia most of my life. People who don’t sleep have a lot of extra time on their hands, which often translates into trolling discussion boards in the wee hours of the night. Everyone has their own treatment successes or failures, and they’re all ready to share, push and proselytize as if their solution is just on the cusp of curing the rest of us. There are the magnet hucksters, the CBT wonks, the magnesium machers, the anti-chocolate crowd, the acupuncture/homeopathy/chiropractor/melatonin/meditation groupies and, of course, an unending stream of recommendations for this or that sleeping pill or anti-depressant. I’m not putting any of these true believers down – on the contrary, I’ve tried the gamut of proposals and some have actually provided some relief. It’s just that Google is an unforgiving intermediary. She doesn’t tell you what ranks higher and what the potential side effects might be. Treato does. You still have to work it. A search on Treato for “insomnia + not sleeping” resulted in 33,000 comments, from both expected sites (anxietyzone.com, askapatient.com, healthboards.com) and some surprises (breastcancer.org, autismweb,com, schizophrenia.com). But at least I don’t have to open each site one at a time; Treato puts it all in one place. Treato launched in 2011, is aiming for revenues of $10 million this year, and hopes to break even in 2013. It’s not a play likely to be picked up by Mark Zuckerberg or other social media moguls. “People don’t like to talk about anti-depressants on Facebook,” Gideon Mantel, the company’s CEO says. In the meantime, I’ll keep using Treato. Who knows, maybe someday I’ll discover that pickles and ice cream are the perfect cure for insomnia. Either that or I’m pregnant.Haaretz recently
Sefiros” (that means “counting”) which is here to remind you to, well, count. It’s really a very simple app: you set a timer and the app beeps to tell you it’s time to say the prayer. Sure you could do that with your regular iPhone calendar…but would you? A dedicated app with a repeating alarm that expires after 49 days is just that much easier. To make it a bit more robust, the Sefiros app lets you add “action alerts” to your reminders; you can set them be with “with God,” “with others,” or “with yourself.” You can even reach out for a little social media feedback and post your success to Twitter. “Hey fellow frumsters, I made it to day #29. Nya, nya, nya.” Not sure when sunset is? Never fear, Sefiros checks the time using GPS. The blessing you’re supposed to say is all there in punctuated prayer book Hebrew. And to beef it all up, the app includes a page of Kabalistic and personal growth insights for each day, written by Rabbi Yaakov Haber (his whole book is included in the app). Jerusalem-based AppStudio built the whole thing. Can I recommend Sefiros? If you always lose the “did I remember to count” game like I once did, sure, why not? At $4.99, it’s not cheap, as far as apps go. But who’s counting anyway?From the second day of Passover until the Jewish holiday of Shavuot, observant Jews perform a ritual called “counting the Omer.” Between those two dates, there are 49 days and, during evening prayers, one is commanded to say a few special phrases to mark each day (the “Omer” refers to a measure of barley offered as a sacrifice during Temple times). There are Kabalistic connotations as well as historical/mythological ones: it’s said that a great plague that killed 24,000 followers of the first century CE luminary Rabbi Akiva abated on the 33rd day of the Omer. In Hebrew, it’s known as L’ag b’Omer, or more popularly in Israel, the “night of the bonfires” (ask any kid toting a rotted old bathroom door and you’ll quickly get the gist). Counting the Omer is not terribly difficult in and of itself, but there’s a built in trick: if you miss counting for just a single day, you can’t say it with a blessing again for the remainder of the 49 days. For the frummer among us, that can be a big deal. It’s like Survivor or Big Brother, except the last one standing doesn’t win a million bucks, just the undying gratitude of a possible deity. I can tell you that, when I was more religious myself, there wasn’t a single year that I got through until Shavuot intact. So I probably would have been delighted to have discovered a new iPhone app called “
sponsored by the Ginot Ha’ir Community Council in Jerusalem. The lecture also coincided with the release of the third and final season of the show on DVD including English subtitles. Shapira is a charmer – personable, energetic and transparent in the best Israeli way (i.e., open but not too aggressive). It’s not hard to understand how he sold an initially skeptical television network on a show that defied stereotypes and embraced modesty (there’s sex but it’s mostly off screen). Srugim went on to win the top awards for a television drama at Israel’s version of the Emmy’s. For a die-hard fan like me, some of the best moments of the talk were the insights into character development that only one of the show’s creators could share (warning: if you haven’t finished the show yet, spoilers ahead). Q: Why did Amir and Yifat have such a tough first year of marriage? A: If you want to see a good marriage, watch your own wedding videos (“hopefully,” Shapira added). Q: Why did Hodaya and Avri have to get back together, break up, and then only acknowledge their true love in the last scene of show? A: The dramatic tension between the two was all about the religious-secular divide which vanished once Hodaya left religion herself. But the fans (and ultimately the writers) demanded a happy ending. Q: Why did Ro’i, who struggled with his sexual identity all through season two, have to turn haredi (ultra-Orthodox)? A: That subplot was too tragic to sustain itself indefinitely. The show’s writers decided they needed to resolve it. He either could have come out of the closet entirely or repressed himself by going frum. The latter seemed to give him more peace. And the most important question: Why is Shapira voluntarily calling it quits, seemingly at the height of the show’s popularity? A: Srugim was all about the journey. Now that many of the characters have found closure, Shapira says “there’s nothing interesting left to tell.” I’m not so sure about that. When I spoke with him after the presentation, Shapira noted that the writers scrutinized every word in the scripts, to make sure nothing came across as too far out. He then related a personal story. Just before his own wedding a couple of years back, Shapira got hit in the eye by a hard candy hurled at him in synagogue, resulting in a huge shiner. He covered it up with make up (after all, he is in the business) but was concerned what people would say the next morning when he exited the bridal chamber with his face all black and blue! That was a plot line that no one would have believed if it was in the show, Shapira joked; the kind of thing he was worried might creep into the scripts if the show edged past its proper expiration date. Maybe. But for 1,000+ members of the Srugim Facebook fan page, it would have been worth another season even full of bloopers like that. But, hey, how about a spin off show? Look how well it worked for Joey from Friends…For its three season run, I was hooked on the Israeli TV drama Srugim. The program told the tale of four religious (and one formerly religious) young Israelis living in Jerusalem’s singles-centric Old Katamon neighborhood, affectionately known as the “swamp.” The show won praise from both religious and secular society – the latter were captivated by its realistic portrayals of a “hidden” slice of an Israeli demographic they knew little about, while the former cringed but stayed glued to the tube for the way Srugim touched subjects often painfully close to home, much like thirtysomething did for Yuppie Americans in the late 1980s. So it was quite a treat to hear the show’s co-creator Laizy Shapira speak about the show this week as part of a lecture series
As the transition from the somber mood of Remembrance Day makes way for the celebration of Independence Day, there’s a plethora of inspiring video clips to help us mark Israel’s 64th birthday. We’ve already focused on ISRAEL21c’s great ‘What does Israel mean to you’ clip, (now augmented by the top 64 innvoations from Israel) and here’s a few others. [youtube]http://www.youtube.com/watch?v=9kaMd3SvcvY[/youtube] Here’s a photographic appreciation of the natural beauty of the country by Efrat-based photographer Yehoshua Halevi, featuring the song “Desert Call” by Eden Mi Qedem. No Independence Day would be complete without a tribute to our fighting forces that protect us day in and out. Here’s a well-done one created and filmed by Aviv Vana Post Production in collaboration with shooteast.com [youtube]http://www.youtube.com/watch?v=DU6HlpjK0co[/youtube] Here’s a unique take on the country’s birthday – done in animation. According to the creators, it attempts to portray the complex reality that Israelis live in on a daily basis. [youtube]http://www.youtube.com/watch?v=drUIWuMWw70[/youtube] And how could we not include a message from Mr. Israel, our venerable president Shimon Peres, who gives his independence greeting in his inimitable English. [youtube]http://www.youtube.com/watch?v=hfLBRqsj41A[/youtube] Go enjoy the next 24 hours, with the ubiquitous barbecue, outdoor singing and dancing, and fireworks. Happy birthday, Israel.
[youtube]http://www.youtube.com/watch?v=W-C3UYq-UxA[/youtube] It’s getting to be that time of year again – where the national holidays come fast and furious. Holocaust Remembrance Day just passed and this week we have Memorial Day and Independence Day right on top of each other as Israel prepares to celebrate its 64th birthday. While there’s no shortage of subjects to be worried, fearful, skeptical or angry about, I would say that overall, the country’s in pretty good shape. But if the Iranian threat, the political situation, the social welfare crisis and the glut of TV reality shows are getting you down, take a couple minutes and check out this clip that ISRAEL21c’s Nicky Blackburn and Viva Sara Press have put together. In addition to providing some surprising information about just what Israel has achieved in the past 63 years, it will undoubtedly raise your morale and have you whistling a happy tune going into the coming eventful week. Happy Independence Day Israel! We’re proud of you.