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Israeli startup gets in on ‘Hunger Games’

Posted By David Brinn On April 8, 2012 @ 9:46 am In | 2 Comments

The Hunger Games may be breaking all the box office records in the US since its theater release last month, but its Facebook game is not far behind. Developed by Israeli company Funtactix, the online game has become a big hit since being launched last week. Which should not be too surprising since the Jerusalem startup is apparently so talented that Lionsgate Films signed an agreement with them to develop the official ‘Hunger Games’ game – two months after it launched the Facebook game for Mission Impossible 4. The Hunger Games online app enables fans of the film and the book dynasty to play with virtual friends based on the characters from the books and film. “Even though we knew in advance that the movie would be a huge hit with teens we were still very excited when we saw the initial statistics, and we hope they will continue to grow and increase,” said Funtactix founder Yaron Leifenberg in a press release. The (JVP) Erel Margalit-financed company was founded in 2006 and has developed a reputation in web-based gaming since its 2008 introduction of connected 3D multiplayer action gaming to the browser. Based in New York, with development teams centered in Jerusalem and Tel Aviv, Funtactix is another example of the burgeoning Hollywood-Israel connection in full bloom.

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