Thinking inside the box

Krooom of Israel is producing eco-friendly, DIY cardboard furniture that is durable, stable, affordable, moisture-resistant, and good looking too. The Hebrew word “krooom” may be the equivalent of “vrooom,” the sound an engine makes when it’s revving up. Since 2006, …

An Israeli treasure chest of jewels

Exuberant, colorful, and whimsical, Israeli designer Orna Lalo has turned a tiny cottage industry of limited edition jewelry into a successful international company with sales all over the world. Just imagine a treasure chest overflowing with glistening baubles, or a …

Israel’s viral video pioneers [VIDEO]

Israel’s viral video pioneers [VIDEO]

“If the idea behind the script is not catchy and contagious enough, the campaign is likely to be a failure,” Gil Lavie, founder and CEO of Keta Keta.Viral videos are distributed through the Internet by email, messaging, blogs and media …

Yoga a calming influence in Israel

Yoga enthusiasts participate in a lesson at the Mayoga Center in Kfar Saba.It seems a bit incongruous: the non-stop hustle bustle of life in Israel and the calm serenity of yoga. But during the last few years the two have …